When you talk about Ecuador, you can’t help but delve into its wonderful culture, which is one of the country’s standout features. Even though Ecuador is relatively small compared with its neighboring countries—about 256,370 km², similar in size to the United Kingdom—it’s officially recognized as a vibrant multicultural, and multiethnic nation. With 14 nationalities and 18 indigenous groups, Ecuador is a colorful tapestry of diversity!
The indigenous peoples primarily live in the beautiful Andean region, while the various nationalities can be found mainly in the Amazon and coastal areas. Each group boasts its own languages, customs, and traditions that showcase Ecuadorian culture’s richness.
In the mountains, you’ll find indigenous communities that express their identity through their traditional clothing. Many of them speak Kichwa, a language that dates back to the time of the Inca Empire nearly 500 years ago. Even though these communities work hard to keep their traditions alive, the influence of Western culture can sometimes make it challenging to maintain those cherished practices. It’s a fascinating blend of old and new that makes Ecuador such a unique place!
In the Amazon, you’ll find a wonderful mix of cultures that have a deep connection to nature and traditional healing practices, beautifully showcased through their shamanic experiences. Many of these communities also have a rich understanding of cacao, and they love to share that knowledge with others through fun chocolate-making workshops.
Over on the coast, where the cold Humboldt Current meets the warm El Niño current, you can explore a vibrant variety of products and ecosystems on the beautiful beaches. Several friendly groups have made this area their home, and they’re eager to open their doors and share their unique cultural and natural treasures with the world. Inland, the Tsáchila community continues to thrive, and their ancestral medicine practices are becoming well-known beyond their borders, highlighting the beauty of their traditions.

Wanderbus Ecuador invites you to embark on a truly special travel journey that connects you with the heart and soul of Ecuador’s indigenous communities. With guided tours through stunning natural landscapes and rich cultural sites, you’ll discover a network of amazing destinations by bus and SUV.
One of the highlights of your Wanderbus adventure is a trip to the colorful Guamote indigenous market, recognized as one of the largest and most vibrant in the area. Every Thursday, the charming streets of this small town buzz with life as thousands of indigenous people come together from nearby rural areas to trade their goods. You’ll be amazed by the lively atmosphere filled with colors and sounds!
At the market, you can witness traditional bartering and explore a fantastic array of products, including delicious fruits from diverse Ecuadorian regions. Whether you’re a local or a visitor, the market’s rich variety is sure to delight you. From clothing to livestock and mouth-watering food, there’s something for everyone. If you’re looking for an authentic Ecuadorian experience, this market visit will definitely be a highlight of your trip!

Wanderbus Ecuador has an exciting opportunity for you to visit one of the Andean region’s most remote and charming communities! Nestled within Sangay National Park, Ozogoche is a magical place, sitting nearly 4,000 meters (13,123 ft) above sea level. Surrounded by breathtaking landscapes and beautiful lagoons, it’s just a short hike away from some incredible natural scenery.
This is more than just a trip; it’s a chance to connect with nature and experience a pristine environment while learning about the unique challenges the local community faces. Life at such a high altitude means farming is tough, and the main livelihood here revolves around planting grasslands for milk cows
Wanderbus has teamed up with the friendly folks of Ozogoche to offer you a delightful lunch featuring local specialties. You can enjoy freshly caught trout from the lagoons or savor a warm bowl of potato soup to help you warm up from the chilly mountain air.
The travel experience invites you to dive into the heart of the Kañari people’s culture, an amazing indigenous community in southern Ecuador, close to the charming city of Cuenca. As soon as you arrive at a local family’s home, you’ll feel right at home! They radiate warmth and share fascinating local stories, turning your visit into a delightful cultural exchange. One of the coolest traditions you can experience is the limpia ceremony, which helps you understand their beautiful worldview.
On the Ecuadorian coast, your adventure continues aboard the Wanderbus, taking you to another special ancestral community in the dry forest. This little gem has embraced tourism as a key way to thrive. A while back, amazing archaeological sites and artifacts from a very old culture were found right in the village! Now, the friendly villagers are all set to be your guides, sharing their rich history and stories. As you explore the village with them, you’ll visit the ceremonial pool a tranquil spot where nature and history come together beautifully.

Ecuador is a fantastic place filled with traditional crafts! In a charming little community near Manta, locals take advantage of the nearby mountains to grow cabuya, a type of plant fiber. Not too long ago, most of the townspeople were busy making cabuya sacks, mainly for storing coffee. But with the arrival of plastic sacks, this wonderful craft started to fade away.
Luckily, today there’s a friendly family that still makes these lovely sacks in their cozy workshop. Visitors are warmly welcomed to come and see the entire process, which is mostly done by hand! It’s a delightful experience to witness a craft that’s on the verge of disappearing. Plus, you can find some unique items made from cabuya to take home as souvenirs. It’s a wonderful way to support this small community while enjoying a unique experience!
The province of Manabí truly shines with its delicious food, breathtaking natural scenery, and the warmth of its friendly people. One of the experiences of your journey with Wanderbus takes you to a charming community surrounded by a protected wetland. Here, the locals have mastered the art of living in harmony with the unique ecosystem around them. As you stroll along the trails, you can spot a dazzling array of birds and soak in the stunning wetland views—it’s a perfect way to connect with nature!
And of course, you can’t miss out on the mouthwatering traditional cuisine! For a small contribution, you’ll get to enjoy a delightful Tonga for lunch, lovingly prepared by the community. Picture this: chicken or shrimp served with a scrumptious peanut sauce, all wrapped in banana leaves and cooked over an open fire. It’s a true culinary treat!
As you venture inland, you’ll discover one of Ecuador’s most captivating cultures—the Tsáchila people. Wanderbus Ecuador has arranged a special visit to this community as part of the Wander Pass. You’ll dive into their rich history and take part in their fascinating rituals. The locals are eager to share their incredible stories and knowledge, making your visit truly memorable. Engaging with this unique culture will surely enrich your experience and leave you with wonderful memories to cherish!
The Ecuadorian Amazon is bursting with interesting cultures, with the Amazonian Kichwa being the largest group. Their way of life is fascinating and revolves around both agriculture and tourism. Many of the indigenous communities here have cleverly combined these activities to create amazing experiences for visitors. One fantastic option is the Wanderbus Wander Pass Express, which invites you to dive into a unique community experience at a charming cacao and chocolate village.
On this delightful tour, you’ll get to meet local residents and explore their farms and cacao plantations. You’ll see firsthand how chocolate is made—from the trees to the preparation of artisanal chocolate, just like they have done for generations. And don’t miss out on tasting the traditional local dishes that accompany this sweet adventure.
Wanderbus has done a wonderful job of weaving transformative trips into its itineraries, connecting you with local cultures and the stunning natural environment. These thoughtful journeys not only offer unforgettable experiences but also help support community development. So, if you’re looking for a truly enriching travel experience in Ecuador, Wanderbus is the way to go!