Cookie Policy

Last updated: September 17, 2026 · Applies to wanderbusecuador.com and passes.wanderbusecuador.com

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    What are cookies?

    Cookies are small text files that a website stores on your browser or device when you visit it. They allow the site to remember your actions and preferences (such as language, the passes you looked at, or the details of a purchase in progress) for a period of time, so you don’t have to re-enter them every time you browse the page or move from one page to another.

    Similar technologies may also be used, such as tracking pixels, web beacons, and local browser storage. Throughout this policy, we refer to all of these collectively as “cookies”.

    Data controller

    The controller responsible for the data collected through cookies on wanderbusecuador.com and passes.wanderbusecuador.com is:

    • Legal name: ATLASVIAJES OPERADORA DE TURISMO CIA. LTDA.
    • Tax ID (RUC): 1792145481001
    • Trade name: Wanderbus Ecuador
    • Country: Ecuador
    • Contact email: info@wanderbusecuador.com

    Types of cookies we use

    Depending on their purpose, our websites use the following categories of cookies:

    • Strictly necessary / technical cookies: enable basic browsing, the tourist pass purchase process, and a secure connection with our payment gateway (PlacetoPay). Without them, the site cannot function properly. They do not require consent.
    • Analytics / performance cookies: help us understand how visitors use the site (most visited pages, time spent, traffic source) so we can improve the experience. We use Google Analytics 4 (GA4) and Google Tag Manager.
    • Marketing and advertising cookies: used to measure the effectiveness of our campaigns and show you relevant ads on other platforms. We use the Meta Pixel / Conversions API (Facebook and Instagram).
    • Functionality / commercial management cookies: linked to our contact and marketing management platform, HubSpot, which may be used for forms, chat, and sales follow-up.

    Cookie details by purpose

    Strictly necessary cookies

    This group includes the site’s own cookies that keep your browsing session active, and those used by our payment gateway, PlacetoPay, to securely process your bus pass purchase. We also use a first-party cookie to remember the choice you made in the cookie banner, so you don’t have to repeat it on every visit. None of these cookies require your consent, as they are essential for the site and the checkout process to work.

    Analytics cookies

    We use Google Analytics 4, through Google Tag Manager, to understand, in an aggregated and anonymous way, how the site is browsed: which pages are visited most, how long visitors stay, and where traffic comes from. This information helps us improve content and the purchase experience, and is only activated if you accept this category in the cookie banner.

    Marketing and advertising cookies

    We use the Meta Pixel (Facebook and Instagram) to measure the effectiveness of our advertising campaigns and show you more relevant ads on those platforms. In addition to the browser-side pixel, we complement this measurement with the Meta Conversions API, which sends certain events (such as a purchase or a pass view) directly from our servers, encrypting personal data where applicable. This processing is also governed by Meta’s privacy policy, and is only activated if you accept the marketing category.

    Commercial functionality cookies

    We use HubSpot to identify visitors interested in our services and follow up on forms, chat, or sales inquiries, linking that activity to our sales contacts. These cookies are only activated if you accept this category in the cookie banner.

    Third-party cookies

    Some cookies are set by external providers who deliver analytics, advertising, payment, or commercial management services on our behalf. We do not directly control these cookies; we recommend reviewing each provider’s privacy policy:

    Legal basis and consent

    The processing of data through cookies is carried out in accordance with Ecuador’s Organic Law on Personal Data Protection (Ley Orgánica de Protección de Datos Personales, “LOPDP”), published in Official Register No. 459 on May 26, 2021, under the oversight of the Superintendency for Personal Data Protection (Superintendencia de Protección de Datos Personales, “SPDP”).

    Strictly necessary cookies are installed without requiring your consent, as they are essential to provide the service you request (for example, completing the purchase of a pass). Analytics, marketing, and commercial functionality cookies are only activated if you accept their use through the cookie banner shown on your first visit.

    How to manage or disable cookies

    In addition to our site’s preferences panel, you can manage or block cookies directly from your browser settings:

    Please note that if you disable certain cookies (for example, those required for checkout), some site features, such as purchasing passes online, may stop working correctly.

    Retention period

    Each cookie has its own lifespan, as described by category in section 4. In general, session cookies are deleted when you close your browser, while persistent cookies remain for periods ranging from 24 hours to 24 months, depending on their purpose.

    Your rights

    Under the LOPDP, as the data subject you may exercise the following rights at any time:

    • Access: know what data we hold about you.
    • Rectification: correct inaccurate or incomplete data.
    • Update: keep your data current.
    • Deletion / cancellation: request that we stop processing your data.
    • Objection: object to a specific processing activity, such as use for advertising purposes.
    • Portability: request your data in a structured format.
    • Withdraw consent given for non-essential cookies, at any time.

    To exercise any of these rights, write to us at info@wanderbusecuador.com. You may also file a complaint with the Superintendency for Personal Data Protection if you believe your rights have not been addressed.

    Changes to this policy

    We may update this Cookie Policy whenever we adopt new tools or our legal obligations change. Any relevant change will be published on this same page along with the “last updated” date shown at the top of the document.

    Contact

    If you have questions about this Cookie Policy or about how we process your personal data, please contact us: